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22 NOV 2019

Weekly Business Korea – Week 47

Korea to Ink Free Trade Agreements with 12 more countries by 2022

In a statement on Thursday, South Korea's trade ministry announced its plans to sign Free Trade Agreements (FTAs) with 12 additional countries by 2022. With its FTAs, the Republic, which is also the 4th largest economy in Asia, will be able to make its footprint in more than 90 per cent of the world’s collective Gross Domestic Product.

As stated by the country’s Trade Minister, Yoo Myung-hee at a gathering of officials from various trade establishments, “Amid growing protectionism around the globe, and growing tension between the United States and China, South Korea will focus efforts on penetrating new markets”.

South Korea is already having in operation or practice, 18 sets of FTAs with 58 nations across the world as of in November. It is now thinking of making moves to grow the network to span across a thumping 70 countries, with the close of 2022.

Once these are implemented, South Korea will get the advantage of a free trade network that will sprawl across most of the world’s composite GDP.

Yoo specifically stressed that these types of initiatives are necessary to deal with the uncertain atmosphere that is building up in the global business landscape, caused by the mounting tensions between China and the US. Both these economic superpowers make up for almost 40 per cent of South Korea's exports.

Previously this month, South Korea signed the RCEP (Regional Comprehensive Economic Partnership), laying the ground for stable trade with a trading coalition that forms one-third of the world economy.

RCEP consists of all the 10 members of ASEAN (Association of Southeast Asian Nations) and its dialogue associates.

Yoo also added that South Korea also plans to diversify its liaisons with Southeast Asian countries in the approaching ASEAN summit which is scheduled to happen later this month.


Business in Korea, Korea Business News, Korea Business Setup, Korea Business Expansion


Korea's Net Investment Abroad Up in Q3

South Korea's net international investment saw a considerable growth since three months earlier in the third quarter, affected by a gradual rise of overseas investment by South Koreans and an extensive fall in the investment by foreign investors in the country. This was indicated by the central bank data on Wednesday.

Korea’s net foreign investment was placed at US$502.6 billion at September-end, higher by $40.4 billion three months earlier, as per initial figures from the Bank of Korea (BOK).

The unsettled amount of the country’s investment abroad reached $1,639.5 billion, exceeding $18.1 billion across the mentioned period and the unpaid amount of investment overseas summed up to $1,136.9 billion, less by $22.3 billion.

The BOK majorly attached the fall in foreign investment to a severe slump in stock investment that slid by $20.1 billion since the three-months period at the close of September.

The country's net overseas assets in debt also kept on increasing in the third quarter.

Its overall external assets gained $4.8 billion to $938.0 billion over the cited period, while its external debt came to $458.2 billion, down $3.9 billion.

The short-term external debt reached $133.8 billion, lesser by $6.2 billion, making the short-term external debt ratio, 33.2 percent.



BOK Chief for Bank’s Preventive, Realistic Steps

On Monday, the head of South Korea's central bank necessitated preemptive initiatives for dynamic steps to gear up the bank for the changes to come. However, he also emphasized that such steps must be adequately effective to get the cooperation of the population as a whole, besides the bank staff.

Addressing a two-year session of top BOK officials, Lee Ju-yeol, Bank of Korea (BOK) Gov., said: “Changes and innovations are becoming much faster and more complicated than ever before in each sector of our society”.

He emphasized on active and preventive steps to counter such quick developments, for the BOK to retain its competitiveness, as well as the people's faith, he added.

Lee's address surfaced with the BOK progressing to frame a new policy plan of action to commemorate the 70th anniversary of its establishment in June 2020.

In the meeting, Lee also said that for affecting real evolution and new features, it is important to invent precise and action plans that do what they are meant to do, in agreement with all the members. This is in line with the extracts from his speech shared with the general public, by the BOK.

“We must frequently check to make sure our organization, its system, work culture and the way it operates conform to the rapidly changing environment and the people's expectations.”

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Korea Company Formation: Your Essential Guide to Expansion

In the age of global connectivity, South Korea stands out as a beacon of technological advancement and economic prosperity, offering promising opportunities for international businesses. Establishing a subsidiary in this market goes beyond mere access to a thriving consumer base—it serves as a gateway to a hub of innovation. However, venturing into this realm requires meticulous strategic planning and a deep understanding of the local business environment. This guide provides a comprehensive overview of the key stages in the process of Korea company formation, ensuring a smooth and compliant entry into one of Asia's most dynamic markets. Navigating the Registration Process Launching a subsidiary in South Korea begins with the pivotal step of registration. This involves selecting the appropriate legal entity, such as a joint-stock company (Chusik Hoesa) or a limited company (Yuhan Hoesa), each carrying distinct legal obligations and implications. Thorough documentation is essential, including drafting articles of incorporation, outlining business objectives, and compiling a list of directors and officers. These documents undergo scrutiny by the Korean court for approval, establishing the subsidiary's legal identity and facilitating subsequent operational processes within the framework of Korea company formation. Choosing the Right Legal Structure The choice of legal structure for your South Korean subsidiary significantly impacts control, liability, and financial flexibility. While larger enterprises may opt for a joint-stock company for scalability and fundraising capabilities, smaller businesses often prefer a limited company for its simpler structure and reduced reporting requirements. Making this decision necessitates expert legal counsel and a clear understanding of long-term business objectives and strategies. The selected legal structure ensures compliance with South Korean regulations and aligns seamlessly with the parent company's global operations within the context of Korea company formation. Navigating Financial Regulations and Banking Practices Compliance with South Korea's financial regulations is vital for the successful establishment of a subsidiary. This involves adherence to foreign exchange controls and understanding capitalization requirements. Establishing a corporate bank account in South Korea is crucial for managing transactions, payroll, and other financial activities. Additionally, transferring initial capital in accordance with South Korean investment regulations demonstrates the parent company's commitment and serves as a crucial investment for the subsidiary's future endeavors. Navigating these financial intricacies demands careful planning and consultation with experts well-versed in the local banking and investment landscape within the framework of Korea company formation. Establishing Real Estate and Infrastructure Presence Establishing a physical presence in South Korea is a complex endeavor that involves strategic decision-making regarding location, infrastructure, and real estate. Factors such as market accessibility, proximity to suppliers and customers, and the local labor market must be carefully considered when selecting a suitable location. Additionally, a comprehensive understanding of South Korean real estate law, including lease agreements and property rights, is essential. The setup phase also involves building robust infrastructure, such as communication systems, office space, and technology networks. This phase is crucial as it not only demonstrates the operational capabilities of the subsidiary but also reflects its commitment to long-term growth within the South Korean market as part of the Korea company formation process. Conclusion Venturing into establishing a subsidiary in South Korea is a strategic endeavor that, if executed effectively, offers significant rewards. Success requires a deep understanding of the Korean market, meticulous planning, and strategic execution at every stage, from legal registration to financial compliance and physical establishment. Despite its challenges, this undertaking can lead to substantial business growth and a strong position in one of the world's most dynamic economies. With thorough preparation and attention to detail, your business can successfully navigate the intricacies of setting up a subsidiary in South Korea, paving the way for a prosperous and impactful presence in the Asian market. Pearson & Partners: Your Expert Companion for Korean Market Expansion. Are you planning to expand your business into the vibrant Korean market? Let Pearson & Partners guide you through the process. We specialize in providing comprehensive visa acquisition and tax accounting services, ensuring a seamless transition. Our team is adept at navigating the complexities of Korean regulations, ensuring a compliant and smooth business setup. Contact us today for expert guidance tailored precisely to meet your unique business objectives and regulatory needs.

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How to Become a Successful Seller on Coupang

Coupang is one of South Korea's largest e-commerce companies, often compared to Amazon. It was founded in 2010 by Bom Kim and has grown rapidly, becoming a dominant player in the Korean e-commerce market. Coupang offers a wide range of products including electronics, household goods, groceries, and more, with a focus on fast delivery. They operate their own logistics network, allowing them to offer same-day or next-day delivery for many items, which has been a key factor in their success.   Before delving into this article, it might be beneficial to refer to the following piece.How to sell in Coupang Marketplace   How to Become a Successful Coupang Seller? To boost conversion rates on Coupang, sellers can employ two strategies: 1) Ensure their product is easily discoverable by customers, and 2) strive to become the top choice for a given item. Your product must appear prominently when customers search for it, ideally on the initial search results page. In cases where multiple sellers offer the same product, yours should be positioned as the preferred choice, featured above competing listings. Coupang favors sellers who consistently receive positive feedback from customers, as a satisfying shopping experience is paramount to buyers. To understand the specific elements that contribute to a positive shopping experience, refer to the checklist provided below.   1. Does your product match what customers are searching for? Ensure that your product aligns with customer demand; selling sought-after items gives you a competitive advantage. Listing your full inventory is advisable to provide bundle delivery and maximize benefits. Additionally, if a product sought by customers isn't listed on Coupang, being the first seller to list it can position you as the top choice. Coupang often notifies sellers via email about brands or products in demand yet unlisted; regularly check your registered email for insights on which products to list.   2. Can customers easily find your products? Emphasizing the importance of search cannot be overstated. Typically, customers search, click, and make purchases. They locate desired products, compare options, and proceed with buying. To ensure your products appear in customer searches, consider the following questions: - Have you utilized effective search terms? - Have you configured both purchase and search options?- Have your categories been precisely specified?   With filter search becoming more prevalent, it's crucial to expand search options by including product details like material, quantity, and color. Omitting these details, even if they're not mandatory, diminishes your chances of being found by customers. Remember: providing more information increases your visibility.   3. Is your inventory supply enough? Do you maintain adequate inventory levels? Regardless of a product's popularity, if it's out-of-stock (OOS), customers can't purchase it, and Coupang won't designate it as a top item. Maintaining appropriate stock levels is crucial to retaining your item's top status. Monitor your inventory status by accessing WING > Manage Products > Product Notifications and reviewing the [Out-of-Stock] and [Almost Out-of-Stock] tabs. Ensure you replenish stock for products expected to experience increased sales.   4. Does your ultimate price offer competitiveness? If you believe customers are solely seeking inexpensive products, you're mistaken. It's a common misconception that lowering prices is the only path to securing the top spot for your product. Customers aren't solely focused on low prices; they seek value. While they may opt for the cheapest option when presented with similar products, they prioritize a reliable shopping experience over minor price differences. Coupang designates sellers who offer stability and customer support as item winners, even if their prices are slightly higher. To gauge the price disparity between your product and the item winner, navigate to WING > Product Notification and review the [Non-Item Winner] tab. Remember, the final price encompasses shipping costs. Lowering product prices but inflating shipping fees can deter customers and harm sales, as shoppers are highly sensitive to shipping charges.   5. Do you offer free shipping? Through experimentation conducted on Coupang, we made an intriguing discovery. Transitioning from paid shipping to conditional free shipping resulted in a notable uptick in sales by 32%, with a concurrent increase of 38% in average visitor numbers. (Test duration: 5 weeks spanning June and July 2018; involving 233 Coupang sellers) This suggests a significant portion of customers are inclined to add additional items to their cart to qualify for free shipping. However, to prompt customers to take this action, it's essential to have a diverse array of products available. If there aren't other items to add to the cart for free shipping eligibility, customers may abandon their purchase altogether. This underscores the importance for sellers to offer free shipping and list their full inventory.   6. Have you responded promptly to customer inquiries? As a seller, it's essential to recognize that customers can be quite demanding. This underscores the importance of promptly addressing issues to avoid potential problems like stock shortages or defects. Responding swiftly to customer inquiries is just as vital as ensuring your product detail pages are visually appealing. Typically, customers rely more on product reviews than the details provided on the page when making their purchasing decisions. Therefore, it's crucial to actively manage product reviews. Your dedication will ultimately lead to consistent sales and payoff in the long run.   Conclusion In conclusion, becoming a successful seller on Coupang involves a strategic approach that focuses on meeting customer expectations and optimizing various aspects of your selling process. By ensuring that your products are aligned with customer demand, easily discoverable through effective search optimization, and competitively priced while offering value, you can enhance your chances of success on the platform. Additionally, maintaining sufficient inventory levels, offering free shipping options, and providing prompt responses to customer inquiries are essential elements for maximizing sales and maintaining a positive seller reputation. As your company endeavors to sign up as a global seller on Coupang, implementing these strategies will help you navigate the platform effectively and achieve steady sales growth.   For further assistance or inquiries, please feel free to contact us.

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South Korea eCommerce: Where to Sell

South Korea is renowned for its highly advanced internet business landscape, ranking as one of the world's leaders. In 2019, it stood as the sixth-largest eCommerce market globally, boasting a revenue of $74 billion, surpassing countries like Germany and France. Additionally, the size of the e-commerce market in South Korea is projected to be around USD 2.80 trillion in 2024, with a forecasted growth to USD 6.82 trillion by 2029. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 19.49% between 2024 and 2029. However, tapping into the Korean eCommerce market presents challenges, including limited information on marketplaces and language barriers. This article aims to shed light on the Korean marketplace environment, offering valuable insights for those venturing into this dynamic market.    Naver Smart Store Naver Smart Store, an online C2C eCommerce platform owned by the Korean portal giant Naver, focuses on enabling small business owners to participate in the digital economy. One key advantage of establishing an online store on Naver Smart Store is its lower fees compared to the Coupang Rocket partnership. Additionally, Naver has announced that it will waive commission fees for sellers during the first year, aiming to support local small businesses.   Since the onset of the Covid-19 pandemic, Naver Smart Store has experienced significant growth in its seller base. The platform has witnessed a remarkable increase in the monthly average number of new smart stores, rising from approximately 15,000 per month in 2018 to about 35,000 per month in April 2020, more than doubling over two years.  Coupang Often dubbed the "Korean Amazon," Coupang stands as one of Korea's largest online retailers. Established in 2010 as a daily deals (coupon) venture, it has since burgeoned into a behemoth valued at over $9 billion. Coupang's triumph hinges on its adeptness in catering to the distinct needs and preferences of local consumers, achieved through the development of an end-to-end eCommerce platform renowned for its unparalleled delivery speed. A standout feature of Coupang is its acclaimed "Rocket Delivery" service, offering same-day or next-day deliveries, made feasible by the country's high population density and the expansive infrastructure cultivated by the platform. Remarkably, 70% of all Koreans reside within a 10-minute radius of a Coupang logistics center. Moreover, Coupang has devoted substantial efforts to optimize its mobile interface, ensuring a seamless and enjoyable shopping experience for users accessing the platform via mobile devices.   GMarket GMarket, another well-known Korean marketplace, has been under the ownership of eBay since 2009. This eCommerce platform facilitates global trade, allowing users from around the world to engage in buying and selling activities. GMarket made history as the inaugural Korean eCommerce platform to be listed on the NASDAQ in 2006 and was also the pioneer in offering an English website, a feature that garnered significant popularity among expatriates residing in South Korea.   The platform offers a wide array of products ranging from electronics to clothing to technology. With its availability in English, Chinese, and Korean languages, GMarket enjoys considerable popularity among the foreign community in Korea.   11 Street 11 Street is an e-commerce platform managed by SK, one of South Korea's largest corporations, with a significant presence in both Korea and Malaysia. It's a popular destination for finding attractive deals, coupons, and sales. With a focus on prompt delivery, most products are shipped within 2-3 business days, emphasizing secure transactions and providing seller training. Their extensive product range covers electronics, fashion, beauty, food, health, and furniture. In 2017, 11Street introduced its cross-border e-commerce platform, extending its services to clients globally.   Other Marketplaces in South Korea Interpark Kurly Market Tmon Conclusion Entering the eCommerce market in Korea can be challenging for overseas sellers due to regulations and language barriers. Creating an effective product page is crucial for convincing customers to purchase your product, particularly in competitive categories.  Moreover, providing excellent customer service is essential to meet the expectations of Korean internet users, including seamless mobile payment options, responsive customer support, swift delivery, and clear return policies.  If you're considering opening an account on Korean marketplaces but require assistance, feel free to reach out to Pearson & Partners Korea for expert guidance and tailored advice for your specific situation.

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