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06 JUN 2019

Setting Up Your Korea Business: Invested Company, Branch or Liaison Office

What will your new Company in Korea be?

South Korea is among the world’s most powerful economies of the present time. Apart from having an extremely flourishing domestic economy, it also welcomes foreign investment. To start a company or an extension to an already established business, South Korea offers the best for your business.

Although every sector is lined with opportunities, it is a clever move to seek assistance from a corporate service provider who can guide you in deciding a new venture. Your targets, tax effects and South Korean trade rules also influence your choice of business.

Majority of the entrepreneurs start with a liaison office because it is simple to register, apart from registration with the national bank and the tax office. A liaison office is under the control of the Foreign Exchange Transactions Act and the Commercial Act. You can also set up a foreign company branch office in South Korea.

Let us take a look at the three main ways in which foreign entrepreneurs can start a business in Korea.


Korea Company Setup, Korea Branch Setup, Korea Subsidiary Setup

 

1. Korea FDI Company (Foreign Capital-Invested Company) Setup

To start a business in Korea, foreign investors must evaluate each company type and its features. The KCC (Korean Commercial Code) characterizes companies into five types. Here is a summary of the distinct features of each company type in Korea.


A. Hapmyung Hoesa (합명회사)

  • Members of a hapmyung hoesa have full liability. If there is a breach by hapmyung hoesa, every member is collectively, as well as individually absolutely liable to its creditors.
  • Broadly, each member has the right to run and represent a hapmyung hoesa. Hence, a hapmyung hoesa has no member meetings or board of directors.


B.  Hapja Hoesa (합자회사)

  • A hapja hoesa comprises members with unlimited liability and also those with limited liability. However, the limited liability members are only liable for their capital contributions, while unlimited liability members have unlimited liability.
  • Only unlimited liability members are eligible for managing and representing the hapja hoesa, while limited liability members are only entitled to profits from their capital investments.


C.  Yuhan Chaekim Hoesa (유한책임회사)

  • In a yuhan chaekim hoesa, the member’s liability remains limited to the capital they contribute, while their management and representation rights are equal for every member. This is the reason that members manage their yuhan chaekim hoesa according to their mutual agreements.
  • There is no least capital proviso to set up a yuhan chaekim hoesa. Though a manager is required, yuhan chaekim hoesa has no legal obligation to hire a director or auditor, under the KCC.


D. Chusik Hoesa (Joint Stock Company; 주식회사)

  • A chusik hoesa is one of the most common types of company setup in Korea. Members (i.e., shareholders) have their liability limited to their capital contribution to the chusik hoesa. Shares of a chusik hoesa can be transferred freely after the board approves them as per its article of incorporation.

Moreover, a chusik hoesa can collect funds from the public by opening their shares to the public or through the issuance of debt securities.

  • Business decisions are collectively taken by all shareholders. The board of directors is appointed by shareholders at the shareholders’ meeting. The board is entitled to carry out all business operations. Additionally, a chusik hoesa must set up an audit committee or designate an auditor for the company’s business administration.


E. Yuhan Hoesa (Limited Company; 유한회사)

  • Similar to the shareholders of a chusik hoesa, the members of a yuhan hoesa have limited liability. Yet, a yuhan hoesa cannot open its shares or debenture securities to the general public. Therefore, a yuhan hoesa is smaller than a chusik hoesa.

  • A yuhan hoesa results from the meeting of members, just like a meeting of shareholders for a chusik hoesa. A yuhan hoesa requires a minimum of one director but not an auditor or audit committee as per the KCC.



2. Branch Office Setup

Any foreign firm – apart from those operating in sectors with limited foreign investment, can have a branch office in Korea. Once it is registered at the respective tax office and the court, your branch office is considered established. The process of setting up a branch office takes two to three weeks after all the required paperwork from the head office is completed and submitted.

There may be a need for further authorization from respective government departments, subject to the concerned industry’s policies. For instance, banks, securities companies and other types of financial institutions have to be authorized by the Financial Services Commission. Branch offices, on the lines of the Foreign Exchange Transactions Law. They can be set up as either repatriating or non-repatriating entities.



3. Liaison Office Setup

Foreign firms can set up liaison (representative) offices in Korea. As against Joint Stock and limited liability companies, the operations of the liaison offices are more restricted. They are not legally permitted to carry out trading or income generation activities within Korea.

However, liaison offices can perform activities that do not generate profits, such as marketing or promotion, market survey, evaluation of business prospects and research and development. It is completely illegal for them to sell goods or services. Foreign companies involved in any sector of the Korean economy can set up a liaison office, according to the Foreign Exchange Transactions Act.



Conclusion

A subsidiary company, branch office or liaison company are the three most popular forms of entry for foreign entrepreneurs into South Korea. A foreign-owned domestic corporation is seen as a ‘foreign investment’ under the Foreign Investment Promotion Act in South Korea.

After the launch of ‘Start-Biz’; registration and establishing a company can now be done from a single window that can connect with various bodies from registration to tax. This integrated system does not seem to register branch and liaison offices. This makes subsidiary corporations the easiest and most secure type of a business setup for foreign investors.

For more information on setting up your business in Korea, contact us directly. Our local corporate specialist will be able to guide you through the process of company registration and settlement in Korea.

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South Korea's E-commerce Landscape: Innovations and Challenges

In the realm of digital commerce, South Korea stands out as a pioneering force, distinguished by its innovative strategies and swift adaptation to consumer demands. Its e-commerce landscape reflects not only technological advancement but also a consumer-driven economy that seamlessly blends tradition with modernity. Delving into this dynamic market, we uncover the driving forces behind its expansion, the distinctive behaviors of its consumers, the technological innovations shaping its trajectory, and the challenges confronting businesses entering this vibrant domain. Market Growth and Scale South Korea's e-commerce market, a powerhouse in the digital realm, boasts a formidable position as the sixth-largest globally, with annual revenues surpassing $92 billion. This market is on a trajectory of robust growth, projected to soar to approximately $389.89 billion by 2026, with a compound annual growth rate (CAGR) of 19.92%. This remarkable surge is fueled by a combination of factors, including advanced digital infrastructure, widespread internet access, and a strong consumer appetite for online transactions. Together, these elements propel the market forward, rendering it a hub for digital retail innovation and investment. Diverse Consumer Engagement Diverging from traditional e-commerce demographics, South Korea's digital marketplace showcases remarkable inclusivity, engaging a broad spectrum of consumers across all age groups. This broad appeal necessitates businesses to devise strategies tailored to resonate with diverse audiences, spanning from digitally adept youths to more mature demographics. In South Korea, the integration of e-commerce into daily life transcends generational boundaries; it permeates throughout society. This cultural shift signifies that digital shopping is not merely a convenience but a lifestyle choice embraced by individuals of all ages, reshaping the consumer landscape for online retailers. Advancement of Payment Systems and Retail Dynamics A key driver of South Korea's e-commerce triumph is its progressive approach to payment systems. Spearheaded by innovative non-bank entities like Kakao and Samsung Electronics, these systems have redefined online transactions, fueling the rise of mobile payments. Simultaneously, traditional retail experiences undergo a transformative shift. Brick-and-mortar establishments transcend mere transaction points, evolving into immersive hubs offering experiential shopping. The emergence of concept stores and pop-up shops, prioritizing engaging customer interactions, signals a paradigm shift in retail strategy. This fusion of digital payment convenience and experiential retailing is reshaping the retail sphere, establishing new standards for consumer expectations and purchasing behaviors. Obstacles for International Entrants The allure of South Korea's e-commerce landscape is undeniable, yet it presents distinctive hurdles, particularly for foreign enterprises. A significant challenge lies in navigating the intricacies of payment processing, largely due to the dominance of local credit card brands. Furthermore, foreign firms encounter regulatory and institutional complexities that can hinder market entry and operations. Successfully maneuvering through these challenges necessitates a profound comprehension of local market dynamics, regulatory frameworks, and consumer preferences. Flourishing in this market demands not only a robust business model but also the adaptability to thrive within a multifaceted and evolving ecosystem. In Summary South Korea's e-commerce arena shines as a beacon of innovation, growth, and opportunity in the digital era. It embodies expansive growth, diverse consumer engagement, pioneering payment solutions, and distinct challenges. For businesses aspiring to thrive in this dynamic milieu, a nuanced understanding of these diverse facets is indispensable. As South Korea continues to lead in digital retail innovation, its e-commerce realm remains fertile ground for both domestic and international enterprises, brimming with prospects for those equipped to navigate its dynamic landscape. Pearson & Partners - Streamlining Market Entry into Korea At Pearson & Partners, we specialize in facilitating seamless market entries into Korea. Our services encompass visa acquisition and tax accounting, tailored to navigate the intricacies of Korean business regulations. With our expertise, your business endeavors in Korea are not only compliant but also efficient. Reach out to us for personalized assistance that aligns perfectly with your unique business needs and objectives.

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Exploring the Korean E-commerce Scene: Why You Should Join

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Navigating the K-Culture Industry for Foreign Investors in Korea

In the dynamic realm of global business, the K-culture industry in Korea shines as a beacon of innovation and opportunity. Tailored for discerning foreign investors and entrepreneurs eyeing expansion into Korea, this comprehensive article delves deep into the vibrant tapestry of K-culture. Through meticulous analysis, industry insights, exploration of investment advantages, and strategic guidance, it offers a thorough understanding while emphasizing the importance of credibility and respect in navigating this expansive market. Exploring the K-Culture Industry Landscape The K-culture industry has undergone a remarkable evolution, with 2022 revenues exceeding 148 trillion won, marking a 7.7% increase from the previous year, as reported by the Korea Creative Content Agency. Spanning gaming, beauty, broadcasting, music, and more, this multifaceted industry not only captivates global audiences but also serves as a robust economic driver for Korea. A deep dive into its interconnected sectors reveals a dynamic ecosystem fostering continuous expansion and innovation, essential knowledge for potential investors. Insights into Future Industry Prospects The future of the K-culture industry appears promising, solidifying its place among the top global contenders. With its adaptability to emerging technologies and innovative trends, the industry remains poised for sustained growth. The fusion of tradition with cutting-edge technology offers unique avenues for market expansion, engaging audiences worldwide in immersive experiences and creating diverse investment opportunities. Advantages of K-Culture Investment Investing in K-culture extends beyond economic gains, enhancing Korea's global image and facilitating cross-cultural exchanges. With export revenues surpassing imports, the industry offers stability and profitability for foreign investors. Moreover, it aligns with the global trend of cultural appreciation, allowing investors to contribute to a rich cultural narrative while reaping financial rewards. Understanding these advantages empowers investors to navigate the K-culture landscape confidently, aligning their strategies with its dynamic future. The Sociocultural Influence of K-Culture K-culture's profound impact extends beyond entertainment, fostering cultural diversity and inclusivity on a global scale. The widespread popularity of K-dramas, K-pop, and other cultural exports has created a shared cultural language that transcends borders, uniting people from diverse backgrounds. This interconnectedness enriches the global entertainment landscape and promotes a more harmonious society, breaking down cultural barriers and fostering mutual understanding. Furthermore, K-culture's sociocultural influence extends beyond entertainment, shaping various aspects of daily life such as fashion trends and beauty standards. Korean cultural exports serve as a bridge between East and West, fostering cross-cultural dialogue and appreciation. This cultural exchange promotes diversity and enhances global cultural understanding, contributing to a more interconnected and inclusive world. In essence, the sociocultural impact of K-culture showcases its ability to shape perceptions, bridge cultural divides, and promote global harmony. As investors explore opportunities in the K-culture industry, recognizing its broader societal contributions is essential for understanding its profound and lasting influence on a global scale. Guidance for Strategic Investment 1. Harnessing the Global Reach of K-Pop and Gaming: The global success of K-pop groups like BTS and popular games such as "League of Legends" highlights the importance of strategic investment in talent development and international expansion. By strategically guiding talent and establishing overseas footholds, investors can capitalize on the immense global appeal of K-content. 2. Maximizing Revenue through Merchandising: The monetization of K-content through merchandise offers a lucrative opportunity for investors. Groups like BTS have successfully expanded their reach and revenue streams through carefully curated merchandise lines. This merchandising strategy not only boosts financial returns but also enhances the cultural influence of K-content, catering to the growing demand for K-pop and gaming-related products worldwide. 3. Leveraging Cultural Diplomacy and Soft Power: K-culture plays a significant role in South Korea's cultural diplomacy efforts and soft power expansion. Through the global reception and appreciation of Korean entertainment and cultural exports, Korea has elevated its global standing and influence. Strategic investment in creating content that resonates with international audiences fosters cultural exchange and enhances a nation's soft power on the world stage. Conclusion In conclusion, the K-culture industry in Korea presents a wealth of opportunities for investors seeking to tap into its global appeal and economic potential. Tailored for foreign investors and entrepreneurs looking to expand into Korea, this article provides a comprehensive exploration of K-culture, highlighting its revenue growth and diverse sectors. Recognizing the broader societal impact of K-culture beyond its economic contributions is essential for informed decision-making and strategic planning. Pearson & Partners, a consulting firm specializing in aiding expansion into Korea, offers strategic guidance for investors seeking to capitalize on the opportunities in the K-culture industry. With expertise in incorporation and tax accounting services, Pearson & Partners ensures a seamless entry into the Korean market. For personalized assistance in navigating the complexities of K-culture investment and maximizing returns, contact us today.

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