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08 FEB 2021

All About Korea Foreign Direct Investment 2021

In the aftermath of the Asian financial crisis in 1997, South Korea committed to liberalizing its economy and promoted foreign direct investment (FDI) to open its market to foreign investors. FDI allows foreign investors to acquire and own stocks or shares of Korean companies. According to UNCTAD's 2020 World Investment Report, South Korea’s FDI stocks increased from US$ 135 billion in 2010 to US$ 238.5 billion in 2019. Other forms of FDI include a contribution to Non-Profit Organizations (NPO) and offering long-term loans to domestic companies. Acquisition of stocks or shares of a domestic company guarantees your participation in technology transfer and the management of the company you invested in.

As a foreign investor, your investment in South Korea will be facilitated and legally supported by the Foreign Investment Promotion Act. You can also rely on the Rules on Foreign Investment to guide your business operations or Consolidated Public Notice to protect your investment. The South Korean government has cultivated a conducive environment for doing business, with robust measures and policies to help you make the most out of your investment and business capabilities. These measures have enticed investors from across the world and increased inbound investment steadily in the past 15 years. Now is the perfect time to invest in South Korea.

 

Why Invest in South Korea?

South Korea is appealing for foreign direct investment for many reasons. The Korean Government has been reducing tax incentives and increasing cash grants. In January 2019, the government increased cash incentives for foreign companies to around $46 million (50 billion KRW) to entice investors. Cash grants now drive the government’s comprehensive incentive program for foreign investors, which include industrial site support, financial support for staff training, and many more. Companies that invest in the IT sector and related industries qualify for generous cash grants provided by the central and local governments of Korea on a matching fund basis. From January 2020, the number of eligible technologies was expanded to 2,990 in 33 fields, which now includes high-tech products like IoT emotional diagnosis and biometric authentication payment. But South Korea has more to offer foreign investors than FDI cash incentives. Investors are also attracted by the country’s rapid economic development, specialization in ICT, and strong industrial base, high-potential emerging sectors, and expanding market.

 

Factors to Consider Before You Invest in South Korea

In 2009, financial, insurance, and other services made up 64% of inbound investments, compared with 35% invested in manufacturing. Investment opportunities have diversified over the years to include trade, hospitality, real estate, ICT, transportation, and many more. Industries like semi-conductors, auto manufacture, logistics, displays, and environmental products and services are attracting more investors. Under the Foreign Investment Promotion Act, foreign investors can set up a company, foreign branch, or liaison office. Even you'll need to invest in opening a branch in South Korea; it will not fall under FDI since it is not locally incorporated. A liaison office conducts functions like market research and R&D but cannot undertake profit-generating business in South Korea.

To set up a local corporation, you’ll need to invest a minimum of around US$ 100,000 (100 million KRW) and does not have a maximum limit. On the other hand, establishing a domestic branch of a foreign company in Korea does not have any limits. Before setting up a business in South Korea, you have to consider how the implications of identification. The act recognizes foreign investors and foreign-invested companies as separate entities and requires independent accounting and settlement. The Foreign Exchange Transactions Act identifies a branch and headquarters as a single entity, which requires consolidated accounting and settlement. The foreign-invested company pays taxes based on domestic and overseas income, while taxes for the branch and liaison office considers income from domestic sources only.

 

How to Establish a Company in South Korea

Since the early 2000s, the government has focused on simplifying the FDI process and established a one-stop services platform to help foreign investors and multinationals invest in South Korea. The FDI procedure starts with foreign investment notification, which is conducted by your foreign exchange bank or accredited agencies like Pearson & Partners. Then, you remit your investment via customs or exchange bank before proceeding to the registration of incorporation at the court registry office. You will be notified once your business registration and incorporation process is completed. Then, you transfer your paid-in capital to a corporate account and wait for a notification confirming the establishment of your foreign-invested company.

 

How to Set Up a Stock Company in South Korea

The Commercial Act of South Korea recognizes five forms of companies, and three types of business forms are available to foreign companies, including the stock company. Each of these business forms has distinct registration requirements, minimum investment limit, and differ in terms of scope. The procedure for establishing a company may differ slightly depending on the degree of commitment or how much you invest in South Korea. There are two ways of setting up a stock company in South Korea. You can use either promotion or subscriptive incorporation, but both procedures involve registration of incorporation that takes about two weeks to complete. Registration tax is charged for both promotion and subscriptive incorporation, which costs around 0.4% of the capital you’ll be investing. You will also have to pay 20% of the registration tax for local education tax.

If you invest in stock companies established in overconcentration control areas, the total costs accrued from both taxes can increase by up three times more. Other charges include registration application fee to get revenue stamp of the Supreme Court and notarization fee. The most important step in this procedure is filing your business registration, which should be completed within 20 days from the day your stock company opens its doors for business. To avoid issues down the line, hire an expert in South Korea’s FDI like Pearson & Partners to help you establish a company.

 

South Korea is ranked 5th globally in the Doing Business 2020 ranking by the World Bank. It has laid a solid foundation across all sectors that will guarantee its position as a global business hub for many years to come. You can rely on Pearson & Partners to help you become part of South Korea’s inspiring journey and join the long list of the success stories of the FDI. Contact us today to start your journey.

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Korea Company Formation: Your Essential Guide to Expansion

In the age of global connectivity, South Korea stands out as a beacon of technological advancement and economic prosperity, offering promising opportunities for international businesses. Establishing a subsidiary in this market goes beyond mere access to a thriving consumer base—it serves as a gateway to a hub of innovation. However, venturing into this realm requires meticulous strategic planning and a deep understanding of the local business environment. This guide provides a comprehensive overview of the key stages in the process of Korea company formation, ensuring a smooth and compliant entry into one of Asia's most dynamic markets. Navigating the Registration Process Launching a subsidiary in South Korea begins with the pivotal step of registration. This involves selecting the appropriate legal entity, such as a joint-stock company (Chusik Hoesa) or a limited company (Yuhan Hoesa), each carrying distinct legal obligations and implications. Thorough documentation is essential, including drafting articles of incorporation, outlining business objectives, and compiling a list of directors and officers. These documents undergo scrutiny by the Korean court for approval, establishing the subsidiary's legal identity and facilitating subsequent operational processes within the framework of Korea company formation. Choosing the Right Legal Structure The choice of legal structure for your South Korean subsidiary significantly impacts control, liability, and financial flexibility. While larger enterprises may opt for a joint-stock company for scalability and fundraising capabilities, smaller businesses often prefer a limited company for its simpler structure and reduced reporting requirements. Making this decision necessitates expert legal counsel and a clear understanding of long-term business objectives and strategies. The selected legal structure ensures compliance with South Korean regulations and aligns seamlessly with the parent company's global operations within the context of Korea company formation. Navigating Financial Regulations and Banking Practices Compliance with South Korea's financial regulations is vital for the successful establishment of a subsidiary. This involves adherence to foreign exchange controls and understanding capitalization requirements. Establishing a corporate bank account in South Korea is crucial for managing transactions, payroll, and other financial activities. Additionally, transferring initial capital in accordance with South Korean investment regulations demonstrates the parent company's commitment and serves as a crucial investment for the subsidiary's future endeavors. Navigating these financial intricacies demands careful planning and consultation with experts well-versed in the local banking and investment landscape within the framework of Korea company formation. Establishing Real Estate and Infrastructure Presence Establishing a physical presence in South Korea is a complex endeavor that involves strategic decision-making regarding location, infrastructure, and real estate. Factors such as market accessibility, proximity to suppliers and customers, and the local labor market must be carefully considered when selecting a suitable location. Additionally, a comprehensive understanding of South Korean real estate law, including lease agreements and property rights, is essential. The setup phase also involves building robust infrastructure, such as communication systems, office space, and technology networks. This phase is crucial as it not only demonstrates the operational capabilities of the subsidiary but also reflects its commitment to long-term growth within the South Korean market as part of the Korea company formation process. Conclusion Venturing into establishing a subsidiary in South Korea is a strategic endeavor that, if executed effectively, offers significant rewards. Success requires a deep understanding of the Korean market, meticulous planning, and strategic execution at every stage, from legal registration to financial compliance and physical establishment. Despite its challenges, this undertaking can lead to substantial business growth and a strong position in one of the world's most dynamic economies. With thorough preparation and attention to detail, your business can successfully navigate the intricacies of setting up a subsidiary in South Korea, paving the way for a prosperous and impactful presence in the Asian market. Pearson & Partners: Your Expert Companion for Korean Market Expansion. Are you planning to expand your business into the vibrant Korean market? Let Pearson & Partners guide you through the process. We specialize in providing comprehensive visa acquisition and tax accounting services, ensuring a seamless transition. Our team is adept at navigating the complexities of Korean regulations, ensuring a compliant and smooth business setup. Contact us today for expert guidance tailored precisely to meet your unique business objectives and regulatory needs.

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How to Become a Successful Seller on Coupang

Coupang is one of South Korea's largest e-commerce companies, often compared to Amazon. It was founded in 2010 by Bom Kim and has grown rapidly, becoming a dominant player in the Korean e-commerce market. Coupang offers a wide range of products including electronics, household goods, groceries, and more, with a focus on fast delivery. They operate their own logistics network, allowing them to offer same-day or next-day delivery for many items, which has been a key factor in their success.   Before delving into this article, it might be beneficial to refer to the following piece.How to sell in Coupang Marketplace   How to Become a Successful Coupang Seller? To boost conversion rates on Coupang, sellers can employ two strategies: 1) Ensure their product is easily discoverable by customers, and 2) strive to become the top choice for a given item. Your product must appear prominently when customers search for it, ideally on the initial search results page. In cases where multiple sellers offer the same product, yours should be positioned as the preferred choice, featured above competing listings. Coupang favors sellers who consistently receive positive feedback from customers, as a satisfying shopping experience is paramount to buyers. To understand the specific elements that contribute to a positive shopping experience, refer to the checklist provided below.   1. Does your product match what customers are searching for? Ensure that your product aligns with customer demand; selling sought-after items gives you a competitive advantage. Listing your full inventory is advisable to provide bundle delivery and maximize benefits. Additionally, if a product sought by customers isn't listed on Coupang, being the first seller to list it can position you as the top choice. Coupang often notifies sellers via email about brands or products in demand yet unlisted; regularly check your registered email for insights on which products to list.   2. Can customers easily find your products? Emphasizing the importance of search cannot be overstated. Typically, customers search, click, and make purchases. They locate desired products, compare options, and proceed with buying. To ensure your products appear in customer searches, consider the following questions: - Have you utilized effective search terms? - Have you configured both purchase and search options?- Have your categories been precisely specified?   With filter search becoming more prevalent, it's crucial to expand search options by including product details like material, quantity, and color. Omitting these details, even if they're not mandatory, diminishes your chances of being found by customers. Remember: providing more information increases your visibility.   3. Is your inventory supply enough? Do you maintain adequate inventory levels? Regardless of a product's popularity, if it's out-of-stock (OOS), customers can't purchase it, and Coupang won't designate it as a top item. Maintaining appropriate stock levels is crucial to retaining your item's top status. Monitor your inventory status by accessing WING > Manage Products > Product Notifications and reviewing the [Out-of-Stock] and [Almost Out-of-Stock] tabs. Ensure you replenish stock for products expected to experience increased sales.   4. Does your ultimate price offer competitiveness? If you believe customers are solely seeking inexpensive products, you're mistaken. It's a common misconception that lowering prices is the only path to securing the top spot for your product. Customers aren't solely focused on low prices; they seek value. While they may opt for the cheapest option when presented with similar products, they prioritize a reliable shopping experience over minor price differences. Coupang designates sellers who offer stability and customer support as item winners, even if their prices are slightly higher. To gauge the price disparity between your product and the item winner, navigate to WING > Product Notification and review the [Non-Item Winner] tab. Remember, the final price encompasses shipping costs. Lowering product prices but inflating shipping fees can deter customers and harm sales, as shoppers are highly sensitive to shipping charges.   5. Do you offer free shipping? Through experimentation conducted on Coupang, we made an intriguing discovery. Transitioning from paid shipping to conditional free shipping resulted in a notable uptick in sales by 32%, with a concurrent increase of 38% in average visitor numbers. (Test duration: 5 weeks spanning June and July 2018; involving 233 Coupang sellers) This suggests a significant portion of customers are inclined to add additional items to their cart to qualify for free shipping. However, to prompt customers to take this action, it's essential to have a diverse array of products available. If there aren't other items to add to the cart for free shipping eligibility, customers may abandon their purchase altogether. This underscores the importance for sellers to offer free shipping and list their full inventory.   6. Have you responded promptly to customer inquiries? As a seller, it's essential to recognize that customers can be quite demanding. This underscores the importance of promptly addressing issues to avoid potential problems like stock shortages or defects. Responding swiftly to customer inquiries is just as vital as ensuring your product detail pages are visually appealing. Typically, customers rely more on product reviews than the details provided on the page when making their purchasing decisions. Therefore, it's crucial to actively manage product reviews. Your dedication will ultimately lead to consistent sales and payoff in the long run.   Conclusion In conclusion, becoming a successful seller on Coupang involves a strategic approach that focuses on meeting customer expectations and optimizing various aspects of your selling process. By ensuring that your products are aligned with customer demand, easily discoverable through effective search optimization, and competitively priced while offering value, you can enhance your chances of success on the platform. Additionally, maintaining sufficient inventory levels, offering free shipping options, and providing prompt responses to customer inquiries are essential elements for maximizing sales and maintaining a positive seller reputation. As your company endeavors to sign up as a global seller on Coupang, implementing these strategies will help you navigate the platform effectively and achieve steady sales growth.   For further assistance or inquiries, please feel free to contact us.

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South Korea eCommerce: Where to Sell

South Korea is renowned for its highly advanced internet business landscape, ranking as one of the world's leaders. In 2019, it stood as the sixth-largest eCommerce market globally, boasting a revenue of $74 billion, surpassing countries like Germany and France. Additionally, the size of the e-commerce market in South Korea is projected to be around USD 2.80 trillion in 2024, with a forecasted growth to USD 6.82 trillion by 2029. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 19.49% between 2024 and 2029. However, tapping into the Korean eCommerce market presents challenges, including limited information on marketplaces and language barriers. This article aims to shed light on the Korean marketplace environment, offering valuable insights for those venturing into this dynamic market.    Naver Smart Store Naver Smart Store, an online C2C eCommerce platform owned by the Korean portal giant Naver, focuses on enabling small business owners to participate in the digital economy. One key advantage of establishing an online store on Naver Smart Store is its lower fees compared to the Coupang Rocket partnership. Additionally, Naver has announced that it will waive commission fees for sellers during the first year, aiming to support local small businesses.   Since the onset of the Covid-19 pandemic, Naver Smart Store has experienced significant growth in its seller base. The platform has witnessed a remarkable increase in the monthly average number of new smart stores, rising from approximately 15,000 per month in 2018 to about 35,000 per month in April 2020, more than doubling over two years.  Coupang Often dubbed the "Korean Amazon," Coupang stands as one of Korea's largest online retailers. Established in 2010 as a daily deals (coupon) venture, it has since burgeoned into a behemoth valued at over $9 billion. Coupang's triumph hinges on its adeptness in catering to the distinct needs and preferences of local consumers, achieved through the development of an end-to-end eCommerce platform renowned for its unparalleled delivery speed. A standout feature of Coupang is its acclaimed "Rocket Delivery" service, offering same-day or next-day deliveries, made feasible by the country's high population density and the expansive infrastructure cultivated by the platform. Remarkably, 70% of all Koreans reside within a 10-minute radius of a Coupang logistics center. Moreover, Coupang has devoted substantial efforts to optimize its mobile interface, ensuring a seamless and enjoyable shopping experience for users accessing the platform via mobile devices.   GMarket GMarket, another well-known Korean marketplace, has been under the ownership of eBay since 2009. This eCommerce platform facilitates global trade, allowing users from around the world to engage in buying and selling activities. GMarket made history as the inaugural Korean eCommerce platform to be listed on the NASDAQ in 2006 and was also the pioneer in offering an English website, a feature that garnered significant popularity among expatriates residing in South Korea.   The platform offers a wide array of products ranging from electronics to clothing to technology. With its availability in English, Chinese, and Korean languages, GMarket enjoys considerable popularity among the foreign community in Korea.   11 Street 11 Street is an e-commerce platform managed by SK, one of South Korea's largest corporations, with a significant presence in both Korea and Malaysia. It's a popular destination for finding attractive deals, coupons, and sales. With a focus on prompt delivery, most products are shipped within 2-3 business days, emphasizing secure transactions and providing seller training. Their extensive product range covers electronics, fashion, beauty, food, health, and furniture. In 2017, 11Street introduced its cross-border e-commerce platform, extending its services to clients globally.   Other Marketplaces in South Korea Interpark Kurly Market Tmon Conclusion Entering the eCommerce market in Korea can be challenging for overseas sellers due to regulations and language barriers. Creating an effective product page is crucial for convincing customers to purchase your product, particularly in competitive categories.  Moreover, providing excellent customer service is essential to meet the expectations of Korean internet users, including seamless mobile payment options, responsive customer support, swift delivery, and clear return policies.  If you're considering opening an account on Korean marketplaces but require assistance, feel free to reach out to Pearson & Partners Korea for expert guidance and tailored advice for your specific situation.

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