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06 JAN 2020

Hiring Korean Employees for your Business

Every so often, firms keen on making a mark in the Korean market will wonder how it would be to hire locals for their new company in South Korea.

A few other jurisdictions in Asia do disallow the establishment of a direct employment liaison between a non-resident foreign company and a local employee or succeed at making it too inconvenient for both parties that foreign employers will lay down their arms in disappointment.

Korea is poles apart from China. Speaking, for all the challenges of doing business in South Korea, it can be quite an easy expedition in a lot of ways. This is one among the many. Of course, it is easy to hire a Korean employee directly and pay him or her straightaway, via wire transfer from overseas.

The process is very basic; the employee is just required to register with his or her regional district tax office in the capacity of a self-employed individual, or “Class B” taxpayer. The form can be filled in around 10 minutes.

Apart from this, the tax service provides registered Class B taxpayers with a break that takes care of a large part of the employer-side payroll taxes that are to be borne by the self-employed person.

South Korea’s employment law seems to be complicated as well as baffling from an outsider’s point of view, even though there are ways in which resembles the law of other nations. Other elements that add to the complexity of the situation include the variation in rules, based on the configuration of the business structure and the strength of the workforce.  

This and several other factors have led to the creation of the guidelines in a broad sense, and specialist legal advice is suggested while hiring in South Korea.


Korea employees, Korea staff, Korea Recruitment


Consider this while you hire in South Korea

One must be cautious of various core areas within South Korea’s employment legislative regime, typically for firms that intend to set up an entire domestic office and people management department. These threats can be eased by way of using a regionally-seeded payroll provider who knows all the laws and rules of the land concerning both, local employees and also foreign citizens.



Contracts

For employees in South Korea, it is mandatory to have employment contracts that fulfil all the criteria of the Fair Labor Standards Act.



Probation

Based on legal resource site, Korean Labor Law, the Labor Standards Act of Korea has no clear regulations on the duration of probation. Nevertheless, the law has a statement that mentions that there is no requirement for a notice of termination in the case of employees that are within a probation period (of 3 months or lower). 

This leads to a deduction that even though a probation period may exceed 3 months, in normal circumstances, the employee will be entitled to the rights of a regular employee, once he or she has crossed a tenure of 3 months.



Insurance


Employment Insurance

Employment Insurance comes along with benefits to employees who are jobless because of being sacked from their offices. This insurance also subsidizes the training of employees in accordance with South Korea’s Employment Insurance Act.

Every employee needs to mandatorily pay employment insurance, leaving out the director of a company, employees who have crossed the age of 65 years and casual workers.

Companies and offices having one or multiple permanent employees are required to subscribe to employment insurance. Both, the employee, as well as the employer, equally add 0.65% of the entire wage.

From time to time there is the employer adds an extra contribution, which is known as ‘occupational ability development’. This is between 0.25 – 0.85%, in terms of the size of the company.


Accident Insurance

The law makes it mandatory for businesses to have a kind of accident reimbursement insurance for all employees. Average monthly wages decide the appropriate insurance premiums. Companies and offices having one or multiple regular workers are required to subscribe to occupational injury compensation insurance.

The employer contribution needs to range between 0.6 – 0.34% of the entire salary, according to the category of business.


National Pension

The Republic of Korea has a mandatory state pension service. The employer, as well as the employee, add their contributions to it. The National Pension Scheme is governed by the National Pension Service (NPS). All Koreans and foreigners between 18 to 59 years of age, living and working in South Korea are required to make contributions to the national pension scheme.

A company only needs to start contributing when it has 5 or more employees (else, employees need to separately take care of their contributions).

 

Health Insurance

Employer to contribute 2.995% of the regular monthly wage

Employee to contribute 2.995% of the regular monthly wage

 



Employers Social Security and Legal Offerings

Both the employer and the employee pay the following social security contributions that are based on the gross income of employees: national pension, unemployment insurance and medical insurance premiums. They contribute 4.5% of the monthly salary to the national pension fund. The employer and employee also contribute 2.945% and 0.55% of the average monthly wage as a national medical insurance premium and an unemployment insurance premium, respectively. In addition to the unemployment insurance, the employer contributes an insurance premium, which varies from 0.25% to 0.85% of an employee’s average monthly wage based on the number of employees. The long-term care insurance contribution is imposed on the national medical insurance premium at a 6.55% rate.

 

The maximum amounts of the national medical insurance premium and national pension premium are KRW 4,901,380 and KRW 350,100, correspondingly, combining both, the employee and the employer’s share.

 


Minimum Hourly Wage in South Korea 2009-2019

In 2019, the lease legal hourly wage in South Korea was calculated to be 8,350 South Korean won. This is approximately 10.9 percent higher than the previous year. This was the second-largest yearly hike after 2001. A permissible minimum wage was fixed by the South Korean government in 1988, pushed by the flourishing economy during those days.

President Moon Jae-in has committed to increasing the minimum wage up to 10,000 won by 2020; a debatable step that has been supported by intellectuals but caught the disapproval of both, traditional and liberal political analysts throughout the country. According to the latest opinion survey, just 50% of the population is positively inclined in support of the course their country is following.

Small and mid-sized enterprises (SMEs) have also not been in favor of increasing the minimum wage. Majority of the entrepreneurs of this magnitude said that hiking the revenue and preserving cost-effectiveness were the main barriers and these were in essence, connected with the minimum wage that is being paid to their employees.

On the same lines, a large percentage of entrepreneurs were not sure about starting a new enterprise in South Korea. On the other hand, the economic perspective for South Korea is favorable, with the gross domestic product per capita expected to rise consistently.



Conclusion

Irrespective of how you run a company, branch office, it is important to know the intricacies of hiring local inhabitants of Korea in your company as against hiring foreigners.

Contact us to help you hire the best talent in South Korea for the smooth running of your business.

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Expanding into the Korean market through sales on the Coupang Marketplace.

If you aim to engage in commerce with consumer goods in South Korea, understanding how to collaborate with Coupang is crucial. Additionally, it would help if you decided whether to operate domestically or internationally. If you lack a local partner in Korea, utilizing Coupang Global Marketplace presents an attractive opportunity for accessing the Korean food, beverage, and fashion market.   About Korea Coupang   Coupang is a South Korean e-commerce company that was founded in 2010 by Bom Kim, a Harvard Business School dropout. The company's name is derived from the Korean word "쿠팡," which means "rocket." Coupang started as a daily deals platform, similar to Amazon, offering discounted products and services to customers in South Korea. However, it quickly evolved into a full-fledged e-commerce marketplace, offering a wide range of products including electronics, fashion, beauty, groceries, and more. One of Coupang's key innovations is its logistics infrastructure, particularly its own delivery network known as "Coupang Logistics." This infrastructure includes automated warehouses, fulfillment centers, and a large fleet of delivery vehicles. Coupang's focus on improving delivery speed and reliability has been a significant factor in its success, allowing it to offer same-day and next-day delivery services to customers across South Korea. Over the years, Coupang has attracted significant investment from various sources, including SoftBank, Sequoia Capital, and BlackRock, among others. The company has used this funding to fuel its expansion and innovation efforts. In 2014, Coupang launched its "Rocket Wow" service, which offers guaranteed delivery within 24 hours for select items in certain areas. This service further solidified Coupang's reputation for fast and reliable delivery. In 2018, Coupang expanded its reach beyond South Korea by launching Coupang Global, an international shipping service that allows customers in other countries to purchase products from the Coupang platform. In 2021, Coupang made headlines with its highly anticipated initial public offering (IPO) on the New York Stock Exchange (NYSE), raising over $4 billion and becoming one of the largest IPOs by an Asian company in the United States. As of my last update in January 2022, Coupang continues to be a dominant force in the South Korean e-commerce market, known for its innovative technology, extensive product selection, and efficient logistics operations.   Coupang's Distinctive Edge: Revolutionizing Logistics and Customer Experience Coupang stands out among other platforms primarily due to its exceptional logistics services and unwavering dedication to enhancing the customer experience. The founder's vision was to tackle issues such as lengthy delivery times, costly shipping with restrictions on products and cutoff times, and excessive packaging waste alongside unrestricted returns. The solution emerged as an end-to-end integrated system utilizing state-of-the-art technology to impress both customers and vendors alike. Employing a data-driven approach, Coupang ensures that customer and vendor satisfaction is consistently monitored and enhanced throughout every stage of the process, resulting in significantly improved tracking efficiency. In essence, consumers are provided with a premium purchasing experience at a reasonable cost.   Rocket Wow Rocket Wow is a subscription-based service akin to Amazon Prime, priced at approximately €2 monthly. It encompasses complimentary deliveries and returns, exclusive discounts on select items, standard one-day delivery, and the added perk of receiving Rocket Fresh products (such as food and beverages) by 7 am for orders placed before midnight.   Elevating Customer Experience: The Impact of Coupang's Obsession with Service Coupang's relentless dedication to enhancing the customer experience is evident through the remarkable impact on spending observed among Rocket program members. This underscores the effectiveness of prioritizing loyal customers. Korean clientele particularly appreciates the convenience and swift delivery, even on weekends and holidays. Moreover, features like Coupang Pay and the extensive use of reusable packaging, accounting for 75% of materials, contribute to the overall appeal of shopping on the platform.   Food Selections Coupang boasts an extensive array of fresh produce and international cuisine sourced globally. Additionally, Coupang Eats offers convenient delivery options from a variety of restaurants. Amid the pandemic, the platform introduced live-streamed content covering cooking tutorials and entertainment, coupled with product sales.   Coupang's Global Marketplace Coupang's Global Marketplace was established to meet the increasing need for premium imported goods, providing numerous benefits for both buyers and sellers. While cross-border selling can be lucrative for international brands and serve as a valuable market testing avenue, certain product categories are restricted. In the realm of "food and beverage," prohibited items include refrigerated or frozen products, alcohol, cigarettes, and medicine.   Becoming a Vendor on the Global Marketplace We can assist you in registering as a global seller on Coupang through Pearson Partners Korea. Feel free to reach out to us for inquiries.   Documentation A copy of your business license proof of your ID the proof of who owns your business Provide the contact person's name and phone number for verification A bank letter or statement showing your account in the same name as your business license   Do you want to be a successful seller on Korea Coupang?Please refer to this article “How to Become a Successful Seller on Coupang."   About the fees & payments?When it comes to selling on the Global Marketplace, the costs are quite economical compared to other Asian marketplaces like Alibaba’s T-mall, jd.com, or Shopee. The commission rates vary by category, typically falling between 4% to 11%. Additionally, there are no additional fees involved. Vendors receive their earnings from deliveries monthly and have the option to receive payments in major currencies such as GBP, EUR, or USD. Conclusion Entering the Korean market through sales on the Coupang Marketplace presents a lucrative opportunity for global sellers. With its innovative logistics infrastructure, extensive product selection, and commitment to customer satisfaction, Coupang continues to dominate the South Korean e-commerce landscape. Our consulting company, Pearson Partners Korea, is here to facilitate your registration as a global seller on Coupang and guide you through the process. As you consider this endeavor, it's important to understand the fees and payment structure, which are notably competitive and transparent. By leveraging our expertise and the resources provided in this article, you can position yourself for success in the thriving Korean e-commerce market.

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South Korea's E-commerce Landscape: Innovations and Challenges

In the realm of digital commerce, South Korea stands out as a pioneering force, distinguished by its innovative strategies and swift adaptation to consumer demands. Its e-commerce landscape reflects not only technological advancement but also a consumer-driven economy that seamlessly blends tradition with modernity. Delving into this dynamic market, we uncover the driving forces behind its expansion, the distinctive behaviors of its consumers, the technological innovations shaping its trajectory, and the challenges confronting businesses entering this vibrant domain. Market Growth and Scale South Korea's e-commerce market, a powerhouse in the digital realm, boasts a formidable position as the sixth-largest globally, with annual revenues surpassing $92 billion. This market is on a trajectory of robust growth, projected to soar to approximately $389.89 billion by 2026, with a compound annual growth rate (CAGR) of 19.92%. This remarkable surge is fueled by a combination of factors, including advanced digital infrastructure, widespread internet access, and a strong consumer appetite for online transactions. Together, these elements propel the market forward, rendering it a hub for digital retail innovation and investment. Diverse Consumer Engagement Diverging from traditional e-commerce demographics, South Korea's digital marketplace showcases remarkable inclusivity, engaging a broad spectrum of consumers across all age groups. This broad appeal necessitates businesses to devise strategies tailored to resonate with diverse audiences, spanning from digitally adept youths to more mature demographics. In South Korea, the integration of e-commerce into daily life transcends generational boundaries; it permeates throughout society. This cultural shift signifies that digital shopping is not merely a convenience but a lifestyle choice embraced by individuals of all ages, reshaping the consumer landscape for online retailers. Advancement of Payment Systems and Retail Dynamics A key driver of South Korea's e-commerce triumph is its progressive approach to payment systems. Spearheaded by innovative non-bank entities like Kakao and Samsung Electronics, these systems have redefined online transactions, fueling the rise of mobile payments. Simultaneously, traditional retail experiences undergo a transformative shift. Brick-and-mortar establishments transcend mere transaction points, evolving into immersive hubs offering experiential shopping. The emergence of concept stores and pop-up shops, prioritizing engaging customer interactions, signals a paradigm shift in retail strategy. This fusion of digital payment convenience and experiential retailing is reshaping the retail sphere, establishing new standards for consumer expectations and purchasing behaviors. Obstacles for International Entrants The allure of South Korea's e-commerce landscape is undeniable, yet it presents distinctive hurdles, particularly for foreign enterprises. A significant challenge lies in navigating the intricacies of payment processing, largely due to the dominance of local credit card brands. Furthermore, foreign firms encounter regulatory and institutional complexities that can hinder market entry and operations. Successfully maneuvering through these challenges necessitates a profound comprehension of local market dynamics, regulatory frameworks, and consumer preferences. Flourishing in this market demands not only a robust business model but also the adaptability to thrive within a multifaceted and evolving ecosystem. In Summary South Korea's e-commerce arena shines as a beacon of innovation, growth, and opportunity in the digital era. It embodies expansive growth, diverse consumer engagement, pioneering payment solutions, and distinct challenges. For businesses aspiring to thrive in this dynamic milieu, a nuanced understanding of these diverse facets is indispensable. As South Korea continues to lead in digital retail innovation, its e-commerce realm remains fertile ground for both domestic and international enterprises, brimming with prospects for those equipped to navigate its dynamic landscape. Pearson & Partners - Streamlining Market Entry into Korea At Pearson & Partners, we specialize in facilitating seamless market entries into Korea. Our services encompass visa acquisition and tax accounting, tailored to navigate the intricacies of Korean business regulations. With our expertise, your business endeavors in Korea are not only compliant but also efficient. Reach out to us for personalized assistance that aligns perfectly with your unique business needs and objectives.

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Exploring the Korean E-commerce Scene: Why You Should Join

Are you looking to boost your product's exposure and expand into new markets? Are you seeking fresh audiences and advertising approaches? Want to grow your business without getting lost in overcrowded markets? Consider South Korea. This article aims to show you the untapped opportunities in the Korean e-commerce market.   1. South Korean e-commerce is positioned among the globe's largest markets. South Korea's e-commerce scene, despite its population of 51 million, rivals that of the United States, which boasts a population over six times larger. This achievement is remarkable, especially considering South Korea's historical context. Having embarked on the path to democracy in the late 1980s, the country experienced rapid economic growth between 1960 and 1990, following a struggle for independence against neighboring empires, China and Japan. According to Statista, a staggering 92% of Koreans were internet users in 2020, compared to 81% of Poles. Further evidence of Koreans' affinity for online shopping includes the fact that over 50% of Koreans aged 60 or older are active internet users, while in the United States, this figure stands at a mere 30%. Therefore, launching products in South Korea presents companies with a significant opportunity to expand their customer base exponentially. A product that fills a niche in the domestic market could potentially become a major success in Korea. Delving deeper into this opportunity is definitely worthwhile.   2. The Korean online shopping market follows a consumer-driven society.The inherent nature of Korean consumers' shopping habits offers numerous advantages from the start. Koreans tend not to stick to particular brands and are open to trying new things. To stay relevant in this fast-paced market and maintain customer interest, companies must consistently update their image, leading to frequent changes in packaging and the introduction of new product lines.  It's projected that by 2023, approximately 94% of Koreans will utilize e-commerce platforms. Often, online purchases aren't just about fulfilling daily needs but also serve as a way for buyers to showcase their social or financial status.   3. Interest from international suppliers is on the rise. Year after year, we witness a consistent increase in the funds flowing from Korean consumers into the accounts of foreign companies, with industries like fashion and beauty being particularly receptive. While entering the Korean e-commerce market demands thorough analysis, even a modest effort can lead to a warm reception for your products or services, along with the added allure of a "premium" aura often associated with foreign brands.    Navigating the Challenges and Rewards of the Korean E-commerce Market Entering the Korean e-commerce market is undoubtedly more challenging compared to European markets. It requires extensive preparation and detailed market analysis, encompassing various aspects such as consumer behavior, commercial communication regulations, effective marketing strategies, and specific SEO needs. Despite the demanding nature of this endeavor, it offers significant profit potential. The Korean market is receptive and embraces novelty, with ample opportunities for foreign brands. It has the potential to create a remarkable impact that is often difficult to achieve in markets similar to our own.   The Top Online Order Categories Based on data from Statista for 2020, food and beverages were the highest-spending category for Koreans. Following closely were home appliances, electronics, and telecommunications equipment. Lower down on the list were dining services, clothing, household items, and cosmetics.   Commonly Used Korean E-commerce Platforms Koreans typically conduct their online shopping through platforms such as: - Gmarket, - 11 Street, - Coupang (referred to as "the Korean equivalent of Amazon") Conclusion Exploring the Korean e-commerce market reveals a landscape ripe with potential for businesses seeking growth and expansion. With its position among the world's largest markets, a consumer-driven society, and increasing interest from international suppliers, South Korea presents lucrative opportunities for those willing to navigate its challenges. By understanding the preferences of Korean consumers, leveraging effective marketing strategies, and utilizing popular e-commerce platforms like Gmarket, 11 Street, and Coupang, businesses can establish a foothold in this dynamic market.   Ready to tap into the vast potential of the Korean e-commerce market? Our company specializes in assisting global sellers with incorporation in Korea. Let us guide you through the process with our expertise in communication services, market analysis, and strategic planning. Reach out to us today to start your journey towards success in South Korea.

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